Influencer marketing agency
in Southeast Asia
Audience-fit. Not follower count.
Ambressa is an influencer marketing agency for brands launching or growing in Southeast Asia. We pick creators and KOLs whose followers match your buyers in Malaysia, Singapore, the Philippines, Indonesia, Thailand and Vietnam, and we run the work after the pick: rates, briefs, approvals and reporting. Local, Chinese-speaking and expat creators come through one team, with quotes in USD.
We reply within an hour during business hours, Kuala Lumpur time (UTC+8).
Models from our roster and creators across Southeast Asia. Tap a card to open their public profile. Creators are not signed exclusively to us; shortlists are built per brief.
At a glance
Ambressa at a glance.
- Six marketsOne brief, one quote and one report across all six Southeast Asian markets we work in.
- Three servicesInfluencer campaigns, ambassador programs and commercial model casting.
- Rates in USDTypical per-post budgets are published on this page.
- One teamLocal, Chinese-speaking and expat creators through one team.
- No formBrief by WhatsApp or email, one point of contact.
Who you'll reach
Rooted in Malaysia. Connected across Southeast Asia.
Our team built its creator network in Malaysia, where a single campaign often has to work in Malay, English and Mandarin. The same brief can now run in any of six Southeast Asian markets.
Creators across Southeast Asia
Creators who live in the market they post to, matched on audience, category and platform.
Chinese-speaking audiences across the region
Mandarin-speaking creators whose audiences are Chinese communities in Malaysia, Singapore and the wider region, on TikTok, Instagram and YouTube.
International faces for Asian campaigns
Our expat and Western creators and models are based mostly in Malaysia, and we book them for campaigns across the region.
Brief us on WhatsApp or by email.
What we do
Three ways to put creators to work.
We handle sourcing, rates, briefs and reporting, and you deal with one person throughout.
Influencer campaigns
Creators for a launch or a seasonal push. We shortlist against your product, audience and budget, negotiate the rates and manage the posts until the report.
Campaign or ambassador program: which one you need →
One-off · nano to mega
Ambassador programs
The same group of creators posts for you every month, paid by retainer with product seeding and an optional commission.
How ambassador programs work →
Long-term · retainer + performance
Commercial model casting
For shoots that need a specific look, such as expat, Chinese-Malaysian or Malay talent, we cast from a deep roster of local and Western faces in Malaysia.
See the Malaysia model roster →
Chinese-Malaysian models in Kuala Lumpur →
Staffing an exhibition or a launch? →
Expat · Chinese-Malaysian · Malay · niche
Team experience
Where the team's experience comes from.
Ambressa is a new name; the team is not. We have cast talent and creators for brand productions in Malaysia for over a year, and we also work in Singapore, Thailand and Indonesia.
These were TVC, photo shoot and paid-media productions, not influencer campaigns, and we do not claim them as such. Named influencer case studies will go here once we have run them and can show the results.
Rates
Know the budget before you brief us.
Typical 2026 all-in budgets per post across Southeast Asia, with our management fee included.
Approximate Planning ranges, not a quote. Usage, territory, term and deliverables move the final number more than the creator tier does.
| Tier | Followers | Best for | Per post (USD), approx.* |
|---|---|---|---|
| Nano / KOC | 1k–10k | product reviews, TikTok Shop | $20–130 |
| Micro | 10k–100k | engagement + conversions | $170–650 |
| Mid-tier | 100k–500k | scale + awareness | $650–1,700 |
| Mega | 500k+ | mass launch | $2,000+ |
Quick rate estimator
*Approximate 2026 budgets including management. Long-term ambassador programs are quoted separately.
Why Ambressa
What working with us looks like.
Expat and local creators in one roster
A deep roster of expat and Western creators in Malaysia, alongside Malay, Chinese-Malaysian and micro creators, so a mixed-audience campaign does not need two agencies.
Fit over follower count
Before a creator goes on a shortlist we check where their followers are, which language they follow in and what category they buy in. A smaller account with its audience in your market is often a better buy than a bigger one whose followers are elsewhere.
A manager, not a dashboard
One person handles your brief on WhatsApp or by email, builds the shortlist and stays on the account until the report.
Six markets across SEA
Six markets, quoted and reported in one place.
Markets
Six markets, one brief.
Pick a market. Malaysia has its own page; for the other five, send a brief and we reply with how we would run it there.
How it works
From brief to report in five moves.
Ambressa runs a campaign or an ambassador program in five steps: brief, shortlist, rates and contracts, content approval and one report.
Brief
Send your product, platform, market and budget on WhatsApp or by email. No form to fill in.
Shortlist
We shortlist creators by market, language, category and buying intent. You get the shortlist with each creator's rate and our reason for picking them.
Rates and contracts
One all-in quote with our management fee built in; you approve the total before anything goes live. For ambassador programs we also handle contracts, usage rights and category exclusivity.
Content approval
We brief the creators, approve every post against your brief, keep the schedule and replace anyone who drops out.
Report
One report for the whole campaign or program cycle, whichever markets it ran in.
Before you choose an agency
Six questions to ask any agency, and our answers.
Six questions tell you how an influencer agency picks creators and who does the work after the pick.
Who picks the creators and on what basis?
Our team does, on audience-fit. Before a creator goes on a shortlist we check where their followers are, which language they follow in and what category they buy in. Follower count is not the basis for the pick.
Will I see each creator's rate before I approve?
Yes. The shortlist comes with each creator's rate and our reason for picking them, and you approve the total before anything goes live.
Who handles contracts and usage rights?
We do. For ambassador programs we also handle category exclusivity and replace a creator who leaves the program.
What happens if a creator drops out?
We replace them and keep the schedule, so the campaign or program runs as briefed.
How do you check for fake followers?
By engagement, audience geography and growth history, checked by hand before a creator goes on the shortlist. How we check creators for fake followers →
Do I get a dashboard or a person?
A manager, not a dashboard. One person handles your brief on WhatsApp or by email, builds the shortlist and stays on the account until the report. One contact, one report.
FAQ
Questions brands ask us.
What's the minimum budget?
There is no fixed minimum. A small batch of nano or micro creators in one market is the usual starting point; the rate table above shows typical per-post budgets. Tell us your budget and we propose a mix that fits it.
How do you charge?
One all-in quote with our management fee built in. Campaigns are quoted per campaign from the budgets above; ambassador programs run on a monthly retainer. You approve the total before anything goes live.
Do you cover Chinese-speaking and expat creators?
Yes. We work with expat and Western creators based in Malaysia, Mandarin-speaking creators on TikTok, Instagram and YouTube whose audiences are Chinese communities in Southeast Asia, and Malay creators.
Which markets can you run?
Six: Malaysia, Singapore, the Philippines, Indonesia, Thailand and Vietnam. Chinese-speaking audiences are a segment we cover inside those markets, not a separate market.
Campaign or ambassador program: which one do I need?
A campaign fits a launch or a season: creators post once or for a few weeks and the work ends with a report. An ambassador program is a fixed group of creators posting for you for three to twelve months on a monthly retainer. See brand ambassador vs influencer campaign for the full comparison.
Do you work with brands based outside Southeast Asia?
Yes. We work with brands launching or growing in Southeast Asia, wherever the company is based. Quotes are in USD, and one team runs the brief across the six markets.
Do you staff events or hire promoters?
Creator campaigns and ambassador programs do not include event staff. For exhibitions, launches and promotions in Kuala Lumpur we book event and promotional models through our model casting, under a separate brief.
Is China part of your coverage?
No. We run campaigns only in the six Southeast Asian markets above, not in China and not on China-only platforms. Chinese-speaking audiences inside Southeast Asia are a segment we cover with Mandarin-speaking creators on TikTok, Instagram and YouTube.
From the Insights
Guides we wrote from live bookings.
Brand Ambassador vs Influencer Campaign: Which You Need
An influencer campaign buys placements; a brand ambassador program buys a relationship.
GuideFake Followers in Southeast Asia: The Manual Checks That Catch Most of Them
Most inflated creator accounts in Southeast Asia are caught by six manual checks that need no paid tool.
GuideWhat to Put in a Model Casting Brief (With Template)
A complete model casting brief contains eight fields, from brand and product to usage and budget.
Coverage
Where we work, and who we cast.
Markets
Ambressa runs influencer campaigns, ambassador programs and commercial model casting across six Southeast Asian markets: Malaysia, Singapore, the Philippines, Indonesia, Thailand and Vietnam. Malaysia is the home market, with casting run out of Kuala Lumpur and talent travelling nationwide.
We usually suggest starting in one market, Malaysia or Singapore, and extending once the format works. We run on the platforms brands already buy media on: Instagram, TikTok and YouTube. China is not a market we serve.
Casting segments
Southeast Asia is not one audience, and Malaysia least of all. A single brief may call for Malay-speaking creators including modest wardrobe, Chinese-Malaysian creators for Mandarin and Cantonese content, Indian-Malaysian faces for festive and family campaigns, or pan-Asian and expat talent for regional work.
What brands book
The three services often run together. Influencer and KOL campaigns in Malaysia cover launches. Ambassador programs run on retainer, typically for three to twelve months, and we handle the contracts, usage rights and category exclusivity.
Commercial model casting in Malaysia covers e-commerce, campaign and video shoots, and event and promotional models cover exhibitions and launches. You get one contact and one report, whichever you book.
Budgets
Rates move with the market, the creator tier, the deliverables and the usage window. The final number is set once a brief names markets, dates and where the content will run.
A person answers every brief, on WhatsApp or by email. Creators looking for brand deals apply here →
Tell us about your campaign.
Send a brief on WhatsApp or by email. If something is missing we reply with questions first; then you get a shortlist with rates and the reason for each pick.